FreshGrass | Bentonville Returns, a Leadership Announcement & More

Returning after a successful fall debut in 2021, FreshGrass | Bentonville – a family-friendly music festival celebrating today’s bluegrass and roots music – is set to span two days and multiple stages across the Momentary next spring. Music performances will be accompanied by all-ages activities, food and drink, retail vendors and more. Headlining artists and others will be announced in the coming months.

Early-bird tickets go on sale to Momentary members Friday, Dec. 17 at 10 a.m. CT and to the general public on Monday, Dec. 20 at 10 a.m. CT on the Momentary’s website.

KC Hurst, chief marketing, communications, and digital officer, joined the team in November 2021 to lead the marketing and communications department for Crystal Bridges and the Momentary, with an added focus on digital innovation and strategy. The role was previously held by Diane Carroll, who recently became Chief Communications Officer for the Alice L. Walton Foundation.

Hurst guides the day-to-day operations of the museum’s creative, public relations, marketing, digital media, and video production teams and will be integral to building on the museum’s brand strategy and audience expansion efforts. She also serves on the museum’s strategy team which oversees the vision and initiatives for Crystal Bridges and the Momentary.

Hurst joins the team from the Dallas Museum of Art (DMA) where she served most recently as its chief marketing and communications officer. She joined the DMA in 2018 as its director of marketing and communications.

Read the full announcement of KC Hurst’s leadership appointment here.

Inspired by a phrase in the Momentary’s report on the history of its site, Neka King’s To Enter Recorded History visually and conceptually examines the power of language. One of the greatest emblems of human diversity, language— written, pictorial, and oral — preserves, transmits, creates, recreates, conditions, and erases collective histories, mythologies, and worldview. By visually layering the phrase over itself, King forces the viewer into a loop of forgetting and remembering as the text moves in and out of legibility.

In the spirit of adaptive reuse architecture, the Momentary Flag Project offers a rotating series of artist-designed flags that are raised on the building's historic flag pole. The series asks artists to explore the symbolic resonance of flags and consider how they shape understanding of place and identity.